"The Police Superintendents' Association of England and Wales is pleased to offer support to Off Duty and the Off Duty website." |
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The www.offduty.co.uk site attracts around 30,000 unique visitors per month. On average, each visitor returns twice each month (i.e. total of three visits to Off Duty per month, or a total of 90,000 visits per month). Each visitor looks at 7.5 pages per visit (hence we get 7.5 times 90,000 page impressions - a total of 675,000 page impressions per month).
Most industry experts recognise that hits are a meaningless stat (they represent pages, times how many separate design elements there are on each page on average) - but, for what it's worth, we get 43 "hits" per visit (hence 43 times 90,000 visits - a total of 3,870,000 hits per month).
We prefer to use industry standard sizes for our adverts, as follows: Full banner: 468x60 pixels; Button: 120x60 pixels. However, we can cater for special sizes, such as buttons at 120x90 and 125x125. Rates can be as low as under 1p (one penny) per pixel per month. Special positions, such as Home Page and Job Page, attract a premium, as does recruitment advertising.
Off Duty's Advertising Sales Agents are Occucom Ltd, the publishers of the monthly police newspaper, Police Life, and the monthly ambulance newspaper, Ambulance Life. You can contact them via info@policelife.net, or by phone on 01206 369448. They can also provide details of advertising packages to include both Off Duty and Police Life.
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